The technical leader
who still ships.
Fractional AI and technical leadership for founders and small teams - with a studio behind me when the work outgrows one person.
● samuel_pedro
Four kinds of work.
Internal systems and operations
The tools a business runs on once spreadsheets and inboxes have stopped coping. Quoting, CRM, data rooms, admin dashboards, reporting.
bubble.io · xano · microsoft 365 / sharepointNew products
Something that does not exist yet and needs to, fast enough to put in front of real users.
bubble.io · supabase · openai · relevance ai · elevenlabs · vapiAutomations and AI agents
The work nobody should be doing by hand. Data moving between systems, documents generated, outreach and triage handled by an agent that knows the process.
Websites
Marketing sites that feed the systems behind them, rather than sitting next to them.
webflow · next.js · wordpress · vercelI build with AI tooling in production, not as an experiment. Claude Code and the Claude API, MCP servers wired into live client systems, and agents that run inside real workflows rather than demos. It is the reason one person covers all four of the above. I write about where it still breaks.
claude code · claude api · mcp · cursor · github · typescript · next.js · vercel · n8n · makeWhat the work produced.
Each one written in the first person, with one trade-off named explicitly - including the ones that cost me something.
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F-01Barnes Yachting
2025Six fragmented systems replaced with one, and 60% less manual work
F-02Lohnexperten Rhein
2025Over 10 million euros in payroll corrections, submitted by QR code
F-03Pink Coconuts
2025Fixing a platform's foundations instead of rebuilding it
F-04Qualaro
2025An AI prospecting platform from Figma to working MVP in twelve weeks
F-05We Complement
2025Quotes that took hours now take under two minutes
Founders who shipped.
Sam takes the role of a fractional co-founder almost and works alongside you in your journey when building your company. He has high attention to detail and a smooth and flexible work style.
“He built my automation agency's website and internal management tool using Webflow and Bubble.io, and everything ran flawlessly. Sam's technical expertise, design sense, and attention to detail are exceptional.”
“Samuel is amazing! He asked great questions and helped us better understand the scope of our project and the tech stack to execute it. Looking forward to working with him.”
“One of the most committed professionals in solving customer problems that I have ever worked with. Attentive, empathetic and with high energy to meet the demands that arise.”
“We got in touch at a crucial time for our brand. It was indeed a work of excellence, in the areas of Design and Creativity, Webdevelopment I really enjoyed it… When working with the team, expect commitment, rigor and innovation. Without a doubt, it is a work worth mentioning.”
“Available team, with a lot of vision and very competent. They exceeded my expectations and added value to my project through creative ideas.”
Pick the smallest one that answers your question.
Most engagements start small and grow. You don't have to pick the biggest one to find out whether this works.
Roughly monthly. Mostly signal.
Once a month: what I'm learning building software with AI, from real client work. No pitches.
● hove · london · lisbonI work out what actually needs building.
Almost every engagement starts with a stated problem that is not the real one. The stated problem is what the business can see; the real one is usually a step earlier, cheaper to fix, and less satisfying to talk about.
I started 42 District, and I still write the code when that's the fastest way to find out whether an idea holds.
The long versionNot sure what to build first?
A 30-minute call, and a straight answer on whether I'm the right person - including when I'm not.